Principal, Cinden Lester
During her 20-year career, Cinden Lester has developed a reputation for providing:

  • responsive, well-considered and insightful advice
  • innovative strategies and products
  • creative writing
  • meticulous editing services.

    Remaining calm under pressure, she also has a reputation for delivering—on time and within budget.

    Experience
    Cinden’s experience includes:

  • consulting to government and the private sector
  • delivering training in media and public affairs skills
  • providing personalised coaching in writing and interview skills
  • advising on media and public affairs for a national professional association
  • managing public affairs for a key government department
  • coordinating public affairs and marketing for two national cultural institutions
  • handling public relations for a national charity organisation
  • researching, writing and presenting radio and television news.

    Approach
    From multi-layered information campaigns to smaller, sharply targeted strategies, Cinden has the ability to think strategically while providing hands-on implementation, with attention to every detail. Cinden’s experience includes forming and managing project teams including other professionals such as designers and multimedia developers.

    Skills
    Cinden brings strong organisational and strategic planning skills to every task. A particular strength is her ability to quickly understand and write about diverse and complex subject matter in a clear, concise and engaging style. Event management expertise includes coordinating high profile openings, launches, media conferences and photo opportunities. Cinden draws on her first-hand experience as a journalist for media events, strategies and media skills training.

    Qualifications
    A member of the Public Relations Institute of Australia, and the Canberra Society of Editors, Cinden has a Bachelor of Arts in Professional Writing (majoring in Journalism) and has also studied for an Advanced Certificate in Marketing.

    Senior consultant, Cathy Reid
    Cathy Reid works with Cinden on various projects. Cathy also has over 20 years media and public relations experience, which includes:

  • providing public relations and writing services to a range of large and small organisations
  • delivering media training to a variety of departments and agencies
  • lecturing/tutoring university students in advanced broadcast journalism and sports      journalism
  • producing television news (as news director, chief of staff, producer and reporter)
  • reporting for regional newspapers.
     
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    6 September 2010  |  Phone : (02) 6161 0178  |  Fax : (02) 6161 0179   |   A NetSpeed Site